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About/ 關於我們

 

Company

公司介紹

建來運動行銷源自於1989年,與建大工業、世同金屬、建來貿易隸屬相同事業集團,
2009年以建來工業進入臺灣自行車領域,作為立基臺灣之自行車代理商,放眼亞洲;
2013年以建來運動行銷新穎形象嶄露頭角;
2018年著手拓展市場,規劃品牌再造策略,符合時代變革,持續穩健經營經銷代理與自有品牌。

以象徵公司字首-K之自行車架作為視覺核心,向右斜上等設計,具有上升脈動的速度感,用簡單俐落的幾何圖形,勾勒出直覺清新的品牌訊息。

從臺灣車界出發,接軌世界,標準字採用時尚洗鍊的無襯線字體,展現獨立自信觀點、高級感,賦予企業進步於未來,耕耘創新、長久發展的規模願景。以尖端技術引領市場,創造價值,營造勇於開拓、迎向變革與挑戰的決心,持續於未來,提供貼近車友之嶄新服務,貫徹車架乃單車靈魂之革言。

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Originated in 1989, Klight Sport Marketing was affiliated to the same business group with Kenda Rubber, Kenstone Metal and Kenlight Trading. As the basic bicycle agent in
Taiwan, we entered Taiwan's bicycle field with Kenlight industry and looked at the Asia in 2009. The novel image of Klight Sport Marketing emerged bicycle market in 2013. In order to conform to the trend of the times and continue the operation steady, we started to expand the market and plan brand reengineering strategies in 2018.

As the visual core, K frames is the symbol of the company prefix. The design that tilting to the upper right has the sense of speed with pulse pulsation. K also uses the simple and neat geometric figures to outline the intuitive and fresh brand messages.

Starting from Taiwanese bicycle industry, connecting with the world. The standard words use sans-serif that is fashionable and agile. It shows independent confidence and high sense. Give the company the vision of progressing into the future, cultivating innovation and long-term development. Leading the market with cutting-edge technology to create value and build a determination that opens up and faces change and challenge. We will sustain in the future and carry through the aphorism as “Frame is the soul of bike” and provide new services close to the riders.

 
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History

發展沿革

  • 1989

    建來工業成立
  • 2009

    HARO / MASI 臺灣總代理
  • 2010

    Cervélo 臺灣總代理
  • 2011

    贊助 Cervélo 東華鐵人隊
  • 2013

    建來運動行銷新姿登場 / ROTOR 臺灣總代理
  • 2015

    BMC 臺灣總代理
  • 2016

    1月 MASI / HARO 建大文教基金會
    臺東長濱捐贈孩童自行車公益活動

    4月 ROTOR功率講座 臺北 / 臺中 / 高雄
  • 8月 MASI 90th 特展
  • 9月 Muc-Off 臺灣總代理
  • 10月 Cervélo VIP Vol.1
  • 2017

    BMC 品牌大使約騎 Cadel Evans 粉絲見面會
  • 2018

    1月 拜訪義大利米蘭 MASI 工坊

    3月 拍攝義大利米蘭 MASI 工坊影片
  • 11月 ERE Research 臺灣總代理 / 臺北新辦公室成立

Agent Brands

代理品牌

Cervélo_2
BMC_3
Selle Italia_1