About/ 關於我們

Company

公司介紹

建來運動行銷(KLIGHT Sport Marketing)自1989年創立以來，深耕自行車代理市場逾三十載，為亞洲領先的運動品牌管理與通路經營商。我們致力於品牌再造與多元化經營，旗下涵蓋全球頂尖自行車品牌代理與自有品牌開發。

建來運動行銷為達方集團(Darfon Group)成員，結合集團的全球資源，並導入綠能移動(e-Mobility)發展趨勢的創新思維，我們不僅是品牌與市場的橋樑，更致力於推廣高品質的運動生活型態，驅動亞洲運動產業的持續變革。

以象徵公司字首-K之自行車架作為視覺核心，向右斜上等設計，具有上升脈動的速度感，用簡單俐落的幾何圖形，勾勒出直覺清新的品牌訊息。

從臺灣車界出發，接軌世界，標準字採用時尚洗鍊的無襯線字體，展現獨立自信觀點、高級感，賦予企業進步於未來，耕耘創新、長久發展的規模願景。以尖端技術引領市場，創造價值，營造勇於開拓、迎向變革與挑戰的決心，持續於未來，提供貼近車友之嶄新服務，貫徹車架乃單車靈魂之革言。

Founded in 1989, KLIGHT Sport Marketing has over thirty years of experience in the bicycle industry, evolving from a premier Taiwan-based distributor into a market leader with a pan-Asian vision. In response to the changing industry landscape, we launched a strategic brand revitalization in 2018, ensuring a steady yet innovative path forward.

As a member of the Darfon Group since 2019, KLIGHT combines the group’s global resources with innovative thinking in e-Mobility trends. We act as a vital bridge between premium brands and the market, dedicated to promoting a high-quality sports lifestyle and driving progress across the Asian sports industry.

Our visual identity, centered on the "K" frame, symbolizes speed and the pulse of movement. The clean, geometric design conveys our intuitive and fresh brand message, while the modern sans-serif typography reflects our confidence and agile approach to the future.

Starting from the Taiwanese bicycle industry and connecting with the world, we remain committed to our founding aphorism: “Frame is the soul of bike.” By merging Darfon’s global outlook with our deep-rooted passion, we continue to provide innovative services tailored to riders, creating long-term value in an ever-changing market.