以象徵公司字首-K之自行車架作為視覺核心，向右斜上等設計，具有上升脈動的速度感，用簡單俐落的幾何圖形，勾勒出直覺清新的品牌訊息。

從臺灣車界出發，接軌世界，標準字採用時尚洗鍊的無襯線字體，展現獨立自信觀點、高級感，賦予企業進步於未來，耕耘創新、長久發展的規模願景。以尖端技術引領市場，創造價值，營造勇於開拓、迎向變革與挑戰的決心，持續於未來，提供貼近車友之嶄新服務，貫徹車架乃單車靈魂之革言。

As the visual core, K frames is the symbol of the company prefix. The design that tilting to the upper right has the sense of speed with pulse pulsation. K also uses the simple and neat geometric figures to outline the intuitive and fresh brand messages.

Starting from Taiwanese bicycle industry, connecting with the world. The standard words use sans-serif that is fashionable and agile. It shows independent confidence and high sense. Give the company the vision of progressing into the future, cultivating innovation and long-term development. Leading the market with cutting-edge technology to create value and build a determination that opens up and faces change and challenge. We will sustain in the future and carry through the aphorism as “Frame is the soul of bike” and provide new services close to the riders.